IDT videos promote program
University Relations
Issue date: 9/2/09 Section: News
One of the best ways to show off what you can do is through demonstration, and that's exactly what members of Western Illinois University's instructional design and technology (IDT) department did over the summer.
Through their work on a marketing video project, IDT Department Chairperson Hoyet Hemphill and IDT graduate student Katie (Xiaokai) Jia not only produced DVDs that will promote two new offerings in Western's IDT department, but their productions also demonstrate the kind of skills current and future Western IDT students will acquire while studying in the program.
"We have two missions for this project; the first is to announce the new technology specialist emphasis in our Illinois Board of Higher Education-approved instructional design and technology master's of science degree program. It's specifically developed for certified educators and prepares them for applying for State of Illinois certification as a technology specialist," Hemphill explained. "The second mission is to promote our undergraduate program's new web design minor, which is one of three minors offered - photographic media, digital media and now web design - in IDT."
Hemphill served as executive producer of the summer-long project, while Jia functioned in the role of producer and director. The marketing project resulted in the production of the two DVDs, which are each accompanied with a flatsheet that provides text-based information about the technology specialist emphasis in the master's program, as well as the three undergraduate minors offered by the department.
The materials were recently sent out to high schools and distributed at Discover Western open house events to showcase the department's newest offerings and to demonstrate the media production skills IDT students at Western acquire, Hemphill added.
Generations of Collaboration Funded through a grant from University Marketing's Campus Area Grant program and support from the IDT department and the College of Education and Human Services, work on the project was completed with the help of faculty, staff, students and even alumni of Western's IDT department.
Through their work on a marketing video project, IDT Department Chairperson Hoyet Hemphill and IDT graduate student Katie (Xiaokai) Jia not only produced DVDs that will promote two new offerings in Western's IDT department, but their productions also demonstrate the kind of skills current and future Western IDT students will acquire while studying in the program.
"We have two missions for this project; the first is to announce the new technology specialist emphasis in our Illinois Board of Higher Education-approved instructional design and technology master's of science degree program. It's specifically developed for certified educators and prepares them for applying for State of Illinois certification as a technology specialist," Hemphill explained. "The second mission is to promote our undergraduate program's new web design minor, which is one of three minors offered - photographic media, digital media and now web design - in IDT."
Hemphill served as executive producer of the summer-long project, while Jia functioned in the role of producer and director. The marketing project resulted in the production of the two DVDs, which are each accompanied with a flatsheet that provides text-based information about the technology specialist emphasis in the master's program, as well as the three undergraduate minors offered by the department.
The materials were recently sent out to high schools and distributed at Discover Western open house events to showcase the department's newest offerings and to demonstrate the media production skills IDT students at Western acquire, Hemphill added.
Generations of Collaboration Funded through a grant from University Marketing's Campus Area Grant program and support from the IDT department and the College of Education and Human Services, work on the project was completed with the help of faculty, staff, students and even alumni of Western's IDT department.
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